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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution ...
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships ...
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured ...
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to ...
Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer ...
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection ...
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing ...
Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call ...
A tried and tested formula for business planning What is the one thing you need to know in business? What s the single most important ...
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a ...
How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions ...
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more ...
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview ...
