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Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the ...
Facebook makes it easy for businesses to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Here ...
From the bestselling author of Enchantment, a no-nonsense guide to becoming a social media superstar.
Whether you're promoting a business, a product, or yourself ...
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through ...
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the ...
The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had ...
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding ...
This book offers a unique, unprecedentedinsider's view of what it takes to succeed with social business. Dozens of battle-tested corporate practitioners have shared their ...
The Sales Bible softbound - NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and ...
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and ...
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information ...
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your ...
"If you want your company to become the next Nike, Disney, or Absolut, this is the one book you want to read. And then read ...
Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially ...
