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Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is ...
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal ...
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection ...
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing ...
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more ...
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical ...
How to make simple sense of complex statistics - from the author of Numbers Rule Your World We live in a world of Big Data - and ...
This is the definitive marketing guide for the 21st century. It features everything you need to plan your strategy and achieve your goals. From Fortune ...
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands (Powerhouse Books). It was admired as a breakthrough in marketing thinking but was also controversial ...
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for ...
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and ...
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution ...
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such ...
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing ...
Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles ...
