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How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach ...
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
Philip and Milton Kotler show you how to survive rough economic waters by presenting eight effective ways to grow in even the slowest economy. These ...
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're ...
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big ...
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The ...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding ...
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize ...
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules ...
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of ...
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical ...
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to ...
