PublishedEntrepreneur Press, January 2013 |
ISBN9781599184531 |
FormatSoftcover, 192 pages |
Dimensions18.1cm × 13.3cm × 1.5cm |
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time.
From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.