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Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly ...
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service-and generate an army of fans who ...
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
Master today's most powerful marketing tool for instant customer engagement! Today's customers have no patience for a long-winded marketing pitch. What they want ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
The All-New, Up-to-the-Minute Guide to Facebook(R) Marketing: Better Techniques, Better Results! In this completely revised book, top Facebook marketer Justin R. Levy shows how ...
"Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're ...
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging ...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly ...
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer ...
Have you listened to your younger relatives and wonder
what they're talking about when they mention Facebook or
Twitter and talk about Skyping someone ...
