Cover art for The Idea Writers
Published
Palgrave, April 2010
ISBN
9780230613881
Format
Softcover, 213 pages
Dimensions
23.5cm × 15.5cm × 1.5cm

The Idea Writers Copywriting in a New Media and Marketing Era by

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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