PublishedPrentice Hall Australia, October 2010 |
ISBN9780137085125 |
FormatSoftcover, 368 pages |
Dimensions22.8cm × 15.8cm × 2cm |
"Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're in of social business." -Tony Hsieh, CEO, Zappos NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns-making this the one indispensable social networking guide for every organization!
