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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is ...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice ...
As the fastest growing segment of civil society, as well as featuring prominently in the global political arena, NGOs are under fire for being 'unaccountable ...
'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's ...
How To Double and Triple Your Sales in Any Market.
Understanding the "psychology of selling" is more important than the techniques and methods of selling ...
"Making the leap into sales management means meeting a whole new set of challenges. As a manager, you're going to have to quickly develop ...
The little black book of marketing is here. An inspirational manual of marketing which shows you how to inject marketing genius into your business to ...
There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will ...
A fresh take on networking your way to success. The book is small, the cover classic black cloth - full of edgy, witty, and practical resources.
Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while ...
