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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to ...
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a ...
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The ...
Philip and Milton Kotler show you how to survive rough economic waters by presenting eight effective ways to grow in even the slowest economy. These ...
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business ...
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
ONLINE MARKETING -- CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days -- and it's expensive. People screen ...
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on ...
Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while ...
"A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on ...
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South ...
Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives ...
