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This brand new edition reflects the substantial changes that have occurred in personal selling. It focuses on the two fundamentals of personal selling, consultation and ...
Unleash the inner salesperson you never knew you had. From financial advice to hairstyling, fitness training to auto parts, no matter what your product or ...
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts ...
The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a ...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it ...
This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging ...
"A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on ...
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill ...
