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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM ...
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or ...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly ...
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new ...
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and ...
How can you tap into the wealth of social web data to discover who's making connections with whom, what they're talking about, and ...
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't ...
WHAT'S THE KEY TO SALES SUCCESS?BOLDNESS."Jeff Shore shows how to gain the essential confidence that is the first step to a great ...
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses ...
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's ...
