Cover art for Content Strategy for the Web
Published
New Riders, February 2012
ISBN
9780321808301
Format
Softcover, 216 pages
Dimensions
22.9cm × 18.1cm × 1.2cm

Content Strategy for the Web by &

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start.

How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value

  • Discover the processes and people behind a successful content strategy

  • Make smarter, achievable decisions about what content to create and how

  • Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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