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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time ...
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has ...
Disruptive Selling helps companies to transform to the new age of selling The heyday of the classic sales force is over. Customers lead mobile and ...
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data ...
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at ...
Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter ...
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and ...
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth ...
Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers ...
A revolutionary marketing strategy proven to drive sales and growth
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless ...
Does your digital marketing pack a punch?
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use ...
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from ...
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
The book "PERSONAL SELLING" is pegged as the primary selling enablement text; dedicated to the development of Sales Professionals of the 21st century. The publication ...
