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Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns ...
Advice on how companies can succeed in the new digital business environment.The most important skills a leader needs to succeed in a digital environment ...
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow ...
Employees aren't just the front line of any business. To customers, they are the business. Nothing is more important than arming these essential employees ...
Phase 3 of digitalisation has started. A phase of artificial intelligence has revolutionised the buying behavior of customers: collecting information, the buying process and customer ...
Effective marketing is essential for small business success. Marketing, simply defined, is 'giving people what they want profitably'. This means designing a business offer that ...
Leverage the full power of your sales force with a cutting-edge compensation program
Salespeople are motivated by many things-and how they're paid tops the ...
This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText.
This product displayed is the ...
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic ...
E-Commerce Revolution is the first comprehensive guide to help businesses prepare for Amazon's arrival and thrive in the e-commerce world.
The book contains first ...
How to sell yourself and your brilliant ideas - the classic business book updated
The pitch is the absolute essence of modern business.
Ideas are the ...
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend ...
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance
Andy ...
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart ...
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through ...
