Cover art for Disruptive Selling: A New Approach to Sales, Marketing and Customer Service
Published
Lannoo, March 2017
ISBN
9789401435178
Format
Softcover, 224 pages
Dimensions
24cm × 17cm

Disruptive Selling: A New Approach to Sales, Marketing and Customer Service by

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Disruptive Selling helps companies to transform to the new age of selling The heyday of the classic sales force is over. Customers lead mobile and online lives and consider sales visits intrusive and a waste of their precious time. Successful companies use disruptive concepts to engage with the empowered customer.

Sales, marketing and customer service need to be overhauled. Marketing automation and CRM tools have become key to survival. 'Disruptive Selling' helps companies to transform to the new age of selling. This is a book for directors, managers and entrepreneurs. You'll need a blank sheet of paper: a fresh start to keep up with the new realities of today. You owe it to yourself and to your customers. There is no excuse for being boring. AUTHOR: Patrick Maes is founding partner of CPI, specialised in the organisation and optimisation of commercial approaches. He is a guest lecturer at various business schools and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.

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