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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of ...
With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along ...
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened ...
Boost sales results by zeroing in on the metrics that matter most
"Sales may be an art, but sales management is a science. Cracking the ...
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at ...
Kick your bad habits--and CLOSE MORE SALES! "I love this book, especially the importance of empathy--care enough about what you are selling to personalize its ...
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their ...
One of the best-selling books on selling ever published, Strategic Selling(R) presented the idea of selling as a joint venture and introduced the influential ...
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news ...
Microsoft(R) Dynamics CRM 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of Dynamics CRM. Authored by ...
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who ...
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers ...
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking ...
