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This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to ...
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're ...
How can you tap into the wealth of social web data to discover who's making connections with whom, what they're talking about, and ...
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill ...
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has ...
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com-panies to know ...
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company's Facebook page? Or ...
Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now!
Why hasn't all that data delivered a whopping competitive advantage? Because you ...
YouTube's 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to ...
Offering an insider s view of the inner workings of the luxury world, The Luxury Alchemist is the ultimate guide for anyone aspiring to create ...
