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Make competitive intelligence part of your business practice and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service ...
Use Social and Viral Technologies to Supercharge your Customer Service! Using social media, you can deliver amazing customer service-and generate an army of fans who ...
Practical, Applied, Critical Designed to provide a more critical perspective this text is ideal for advanced undergraduate students who want to challenge the preconceptions of ...
In today's financial climate, we are all, naturally, obsessed by debt. Governments are falling as they grapple with the issue and workers are marching ...
All organisations face more and more complex decision-making while the risks dependent on their decisions require increasingly explicit understanding of potential outcomes.
The new edition ...
By testing expert Mike Bryon, How to Pass Advanced Numeracy Tests provides a wealth of practice questions and detailed explanations to boost your ability in ...
In Small Message, Big Impact, Terri Sjodin teaches you how to make a lasting impression on absolutely anyone - fast. You're at the airport, burning ...
Today's CEO must be a global leader who also understands that parts of the business must be managed locally. Someone who sets a strategic ...
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound ...
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM ...
On the heels of a decade of scandals and the new pressures brought on by the Sarbanes-Oxley Act, corporations expect far more from their CFOs ...
