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For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering ...
Fresh, seasonal, vibrant cuisine The Matthew Kenney team, always on the forefront of culinary innovation, offers up their latest techniques and approaches to raw food ...
You've been asked to manage a key project. Its success could propel your career, but before you take the reins, you want a brief ...
Intimidated by corporate finance? The numbers--and the jargon--can feel overwhelming. But you need to grasp the fundamentals to manage effectively, and "Finance Basics" will help ...
Best known for his provocative take on cultural issues in The Intellectuals and the Masses and What Good Are the Arts?, John Carey describes in ...
