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Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and ...
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal ...
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when ...
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of ...
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos ...
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in ...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a ...
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...
One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand ...
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on ...
Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising ...
