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The most important brands in the world make us feel something They do that because they have something they want to change. And as customers ...
"If you want your company to become the next Nike, Disney, or Absolut, this is the one book you want to read. And then read ...
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit ...
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly ...
Customer Romance is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the ...
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can ...
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional ...
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because ...
Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
