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Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you ...
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also ...
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ...
Great copywriting just got easier
It's strange to think that there was a time when only the privileged few could read or write. The ...
