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In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say ...
It's the goal of every salesperson: gettingaccess to senior client executives-theC-Level decision makers responsiblefor approving top-dollar deals. Selling to theC-Suite is the first book ...
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler ...
Voluntary, arts, housing and campaigning organisations, and other professional groups are all part of Australia's expanding 'third sector' - non-profit-making organisations that are motivated by ...
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
"How Can I Profit from YouTube(R)?" Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were ...
Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of ...
