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Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to ...
Global Logistics Strategies examines how the logistics industry has developed, how it is influenced by macro-economic factors and demand-side trends, what the risks are to ...
"The antidote to bland writing and bland thinking" Tom Peters Funky Business tells us that difference rules, and difference comes from the way people think ...
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included ...
ONLINE MARKETING -- CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days -- and it's expensive. People screen ...
Direct change expertly and lead your business to success Change is natural and good, but it can incite fear if not managed properly. Leading Business ...
Possibly no one on Earth personally knows as many people at the helms of nations, businesses, religions, charitable organizations, and institutes of learning as Henry ...
In Quick and Nimble, Adam Bryant distills the wisdom of more than 200 CEOs, offering business leaders the tools to sustain a thriving company in ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
Bridging current theory with practical applications, the 'toolkit' combines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities ...
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that ...
Managers are constantly expected to make decisions fully understanding the financial consequence. In the absence of formal training few people are prepared for the responsibilities ...
