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Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle ...
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and ...
Master today's most powerful marketing tool for instant customer engagement! Today's customers have no patience for a long-winded marketing pitch. What they want ...
The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first ...
"A History of Interest Rates" presents a very readable account of interest rate trends and lending practices over four millennia of economic history. Despite the ...
A guide to writing a successful business plan?in just one hour A strong business plan greatly increases a business chance of success, especially in ...
Designed to help anyone lacking in practice, How to Pass Numerical Reasoning Tests is an invaluable resource for brushing up on your maths skills. An ...
Managers, we all know them. They make sure that things get done, that agreements are observed and that results are achieved. Ten years ago they ...
If you've employed consultants and embarked on a Lean transformation only to find your efforts stall after the consultants leave, this book will teach ...
This practical guide for succeeding in aptitude tests, which are increasingly being used to test applicants for jobs and academic courses, offers general information (benefits ...
