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For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student
The world of marketing is changing every day ...
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing
"This book perfectly marries ...
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and ...
Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants by choosing the ...
The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media ...
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing ...
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.
As technology has ...
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What's the connection between thought leadership ...
Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what ...
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a ...
