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Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on ...
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're ...
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer ...
NEWLY REVISED AND UPDATED
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3 ...
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising ...
" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping ...
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's ...
Sales training doesn't develop sales champions. Managers do.
The secret to developing a team of high performers isn't more training but better coaching ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
Internet sales will make up nearly half of all purchases by 2012. Get to the Top on Google is the first book to comprehensively address ...
What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first ...
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together ...
