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Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call ...
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing ...
A tried and tested formula for business planning What is the one thing you need to know in business? What s the single most important ...
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a ...
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more ...
How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions ...
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview ...
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical ...
How to make simple sense of complex statistics - from the author of Numbers Rule Your World We live in a world of Big Data - and ...
This is the definitive marketing guide for the 21st century. It features everything you need to plan your strategy and achieve your goals. From Fortune ...
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands (Powerhouse Books). It was admired as a breakthrough in marketing thinking but was also controversial ...
Rainmakers are the people who bring money into their organisations and this book is packed with hints and tips to pursue prospective customers and keep ...
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for ...
