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This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
The authoritative reference on one of the most important aspects of managing projects--project communications With shorter production cycles and the demand for projects being faster ...
In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes-and how he uses tenacity and creativity ...
In Investors and Markets, Nobel Prize-winning financial economist William Sharpe shows that investment professionals cannot make good portfolio choices unless they understand the determinants of ...
What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first ...
Tracing the history of housing cycles in the United States, this examination shows how the banking system reacts to prosperity and recession and reveals the ...
Think outsourcing may be the best way to enlarge your talent pool and increase your profits? Outsourcing For Dummies gives you hands-on, step-by-step guidance in ...
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising ...