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What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first ...
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising ...
No matter how long ago you sat in math class, or how much you dread doing math, there's no need to stress. Kaplan's ...
A young Australian entrepreneur and self-made millionaire
presents a counterintuitive guide to succeeding in today?s
business world
To be unprofessional is not to be ...
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer ...
How often have we heard "It's nothing against you, it's not personal--"it's just business""? But in fact, at work it's ...
Rev. ed. of: The quality audit handbook. 3rd ed. c2005.
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and ...
This new work is in response to the standardisation of OHS laws in Australia in 2011-2012 and will provide practitioners and WHS professionals with the ...
Praise for Chronicles of a Million Dollar Trader "Focus, tenacity, self-analysis, and intensity. Don Miller conveys the essence of trading in such a compelling and ...
Can government fix a broken economy? Two great economists disagreed eighty years ago, and their debate dominates politics to this day.