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For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering ...
In a brand new Preface, bestselling author Richard Koch describes a paradigm shift in business, whereby intuition is more important than analysis, ideas and product ...
Good leaders become great by skillfully managing their own vulnerabilities Leadership Blindspots: How Successful Leaders Identify and Overcome the Weaknesses That Matter is a comprehensive ...
John Carroll is a project management consultant with many years' experience of managing large and small projects, programs and portfolios. Now based in South West ...
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on ...
Plan your perfect wedding, at home or abroad.
Planning a wedding doesn?t have to be hard work. Take the pain out of the preparation ...
The Recursive Mind challenges the commonly held notion that language is what makes us uniquely human. In this compelling book, Michael Corballis argues that what ...
Vivid graphics make hedge funds, how they work and how to invest in them, accessible for investors and finance professionals Despite the recent wave of ...
Thomas Robert Malthus's An Essay on the Principle of Population was an immediate succes de scandale when it appeared in 1798. Arguing that nature ...
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky ...
