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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
Part of the groundbreaking Connecting with e-Learning series, A Guide to Authentic e-Learning provides effective, working examples to engage learners with authentic tasks in online ...
2020 celebrates the 10 year anniversary of How Brands Grow with over 100,000 copies sold.Voted AdAge's Most-Recommended Marketing Book of the Summer ...
Fundamentals of Project Management explains how to use the latest project management planning and control tools and techniques used by the planning software, the APM ...
The professional standard in the field of project management, A Guide to the Project Management Body of Knowledge better known as the PMBOK(r) Guide ...
Eating disorders present diagnostic and treatment challenges to clinicians. While such disorders need both medical and psychological treatment, patients may be too medically ill for ...