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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering ...
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on ...
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can ...
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm?in accounting, finance, law, or another ...
Take Care of Your Customers--or Someone Else Will!Legendary ServiceGreat customer service is a concept organizations love to be known for. Yet most people consider ...
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace ...
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as ...
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive ...
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when ...
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web ...
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are ...
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers ...
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information ...
