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View our latest business and personal development titles here! Perfect for upping your game in the board room, upskilling or just powering-up your personal life.
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn't necessarily the ...
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the ...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of ...
Step up to the mic and unleash your inner host with Podcasting For Dummies
Ever wonder what it takes to get your very own podcast ...
How to deliver advertising that grows your brand. Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand ...
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is ...
Your easy-to-follow guide to the world's leading cloud-based CRM software
Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer ...
Automate your Customer Success efforts to reduce churn and increase profits
In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals ...
Practical and straightforward solutions to everyday sales challenges
In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer ...
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...
Transform your ecommerce ideas into profitable reality with this page-turning new handbook
You've probably heard that online stores and ecommerce just had their best ...
Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all ...
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models ...
Build better relationships and Sell More Effectively With a Powerful SALES STORY
"Throughout our careers, we have been trained to ask diagnostic questions, deliver value ...
