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This work is a business communication title written specifically for university students. Written from a theoretical perspective, it presents major developments in the field, illustrates ...
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected ...
While scores of strategic management books have been written, many books fail to take into consideration the influences that shape and constrain managers' ability to ...
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
In order to succeed in today's competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn ...
