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Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they ...
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do ...
The bestselling author of Duct Tape Marketing shows how to get your customers to do your best marketing for you.
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The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies ...
A contemporary approach to network marketing-from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality-an unpleasant ...
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a ...
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless ...
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations ...
