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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing ...
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things ...
Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to ...
Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also ...
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful ...
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States -but until you understand ...
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used ...
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what ...
Proven strategies for staying top of mind with your audience-from Inc.com's #1 content marketing company
What do all successful businesses have in common ...
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a ...
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas ...
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has ...
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time ...
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data ...
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth ...
