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This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.
A story explains who you ...
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want ...
"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more ...
Whether you've got a robust budget or you're bootstrapping your way to the top, this book gives you the tools to launch an ...
Turn data into revenue in the B2B marketing sphere
The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework ...
Grow your business with the right connections.
It's easy to feel like networking is a waste of time, energy, or money - but that just ...
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing ...
Effective marketing is essential for small business success. Marketing, simply defined, is 'giving people what they want profitably'. This means designing a business offer that ...
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic ...
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance
Andy ...
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.
In the past, companies found success with ...
Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment ...
Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for-one that actually generates revenue
The most innovative companies ...
