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This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such ...
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing ...
Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles ...
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach ...
Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they ...
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do ...
The bestselling author of Duct Tape Marketing shows how to get your customers to do your best marketing for you.
The power of glitzy advertising ...
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies ...
A contemporary approach to network marketing-from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality-an unpleasant ...
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of ...
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened ...
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at ...
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their ...
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING ...
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and ...
