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You built a business for yourself with a goal to reach new heights of success and earn a sustainable high income. However, the most important ...
InWe Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving ...
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers ...
Don't chase business?bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive ...
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering ...
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of ...
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment ...
Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something
months in advance? Fought for tickets ...
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing ...
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of ...
A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power ...
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your ...
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great ...
