PublishedWiley, April 2015 |
ISBN9780857086198 |
FormatSoftcover, 224 pages |
Dimensions22cm × 15.9cm × 1.8cm |
Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something
months in advance? Fought for tickets that sell out in a day? Had a
hairdresser with a six-month waiting list? There are people who
don't chase clients, clients chase them. In a world of endless
choices, why does this happen? Why do people queue up? Why do they
pay more? Why will they book months in advance? Why are these
people and products in such high demand? And how can you get a
slice of that action?
In Oversubscribed, entrepreneur and bestselling author
Daniel Priestley explains why?and, most importantly, how.
This book is a recipe for ensuring demand outstrips supply for your
product or service, and you have scores of customers lining up to
give you money.
Oversubscribed:
Shows leaders, marketers, and entrepreneurs how they can get
customers queuing up to use their services and products while
competitors are forced to fight for business
Explains how to become oversubscribed, even in a crowded
marketplace
Is full of practical tips alongside inspiring examples to alter
our mindsets and get us bursting with ideas
Is written by a successful entrepreneur who's used these ideas
to excel in the ventures he has launched
