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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to ...
Media New Ways and Meanings 3E equips students with the understanding they need to take part in the new media environments of the twenty-first century ...
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how ...
Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing ...
