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Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006 Now that 75 percent ...
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great ...
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that ...
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market ...
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion ...
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill ...
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's ...
Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The ...
When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically ...or by the seat of their pants. In this groundbreaking ...
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation ...
