PublishedFinancial Times Press, December 2013 |
ISBN9780273792918 |
FormatSoftcover, 256 pages |
Dimensions21.5cm × 14.1cm × 1.8cm |
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:
The objectives of each section
An overview of the main principles
What you need to do to achieve success
A speed-read checklist to help you remember key points
Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.
