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How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for ...
The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: - Review the essential ...
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such ...
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing ...
With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined ...
Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and ...
Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles ...
Proven techniques to master the art of the cold call
Cold calling is not only one of the fastest and most profitable
ways to initiate ...
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach ...
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with ...
Mark H. Moore's now classic Creating Public Value offered advice to public managers about how to create public value. But that book left a ...
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science ...
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing ...
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing ...
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is ...
