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Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets ...
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications ...
Brilliant PR just got easier
You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages ...
Marketing planning just got easier
Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is ...
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses ...
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome ...
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this ...
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation ...
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics ...
Great copywriting just got easier
It's strange to think that there was a time when only the privileged few could read or write. The ...
Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture ...
CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016
Content marketing just got easier
Content marketing is one of today's growing marketing ...
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven ...
Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers ...
Direct marketing just got easier
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both ...
