PublishedFt Press, June 2016 |
ISBN9780134434957 |
FormatHardcover, 256 pages |
Dimensions23.7cm × 16.3cm × 2.2cm |
Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.