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Nonprofits and the social sectors are taking on an increasing share of the world's most vital work. Make sure your organisation is ready for ...
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than ...
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword ...
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement ...
Seize the competitive edge in a world where speedy, seamless transactions make the difference between success and failure
Whether it's Amazon's one-click shopping ...
Understand mobile marketing fast, without cutting corners
An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go ...
In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you ...
Any organization can win more customers and increase sales if they learn to be more strategic with their customer service.
When customers complain, employees respond ...
This book introduces sales professionals to the collaborative conversation skills they need tocapture the buyer's attention and secure business.
Today's buyers want more ...
The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals ...
Through the story of a $6,000 Egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons ...
Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought?
What are the eight proven tools which ...
What if you could create powerful marketing that showcases you, builds relationships with your audience and doesn't require a bazillion hours per day or ...
How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do ...
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ...
