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Theodore Levitt's 1960 article "Marketing Myopia" is a business classic that earned its author the nickname "the father of modern marketing". It is also ...
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's ...
Salesforce Marketing Cloud: Take your digital marketing on a journey!
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Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...
From one of the world's leading sales training firms comes the proven solution to today's greatest challenge in B2B sales
Several factors have ...
Start closing sales like top producers!
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DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful ...
Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give ...
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most ...
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States -but until you understand ...
"Less is more" may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to ...
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used ...
An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition
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The bestselling social media marketing book
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Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn ...
